Adrian is difficult to explain. He shows up on your wedding day with his gear and before you know it you forget all about him although he’s always there with you. When you’re jumping on the bed or popping the champagne, fighting Mom’s tears or letting them roll down your face when Dad walks in. He’s there when you’re at a loss for words seeing your bride for the first time or when you dance with your groom on Fifth Avenue and for a heartbeat the whole of Manhattan becomes a blur around you. He’s there when your hand trembles so much you can’t even read your vows or when you kiss your wife before you “may” because you just can’t help it. When you’re afraid you forgot your first dance steps, when you’re holding to the chair for dear life, when you’re crowd surfing and when you just. can’t. stop. kissing. When you break your heel and your cousin rips his pants and neither give a damn. When you finally take a deep breath and for a brief second ask yourself “Is this real? Am I dreaming?” Adrian is the filmmaker who proves that it was entirely real—even if it seemed like a dream. And thanks to his films, he’s the one who enables you to relive that dream over and over again.
Forged on the banks of the blue Danube, in Romania, Adrian continued his nerdy Polytechnic studies in Greece, where he discovered the world of Theater. He worked for three years as lights engineer and lighting director. During his time in Athens he also met an American fashion photographer named Joanna Toto, who became his wife and partner.
Initially recruited by Joanna and other fashion photographers to harness technology and lighting for their jobs, Adrian began to shoot short backstage film clips and photographs of his own, to show off his “boring day at the office” to his 9-to-5, cubicle-dwelling friends. Soon he was asked to apply his filmmaking vision and time-lapse skills to documenting behind-the-scenes at New York Fashion Week and to creating tongue-in-cheek fashion advertorials.
Filming weddings with The Day is a natural extension of his fashion work and, he admits, sometimes a relief. “I enjoy filming the real life celebrations of real humans that sometimes eat real burgers,” he says. Adrian’s characteristic wit is often evident in his films, which are as playful as they are emotionally resonant.
“It is often said that before you die, your life passes before your eyes. It is in fact true. It’s called living.”