We are not entirely sure whether Adrian arrived or materialized, he does speak some weird languages in addition to English and loves Super 8mm film more than digital. He is known for creating intensely immersive wedding films that give viewers the sense of having been in the middle of things. “What is this interview? Do I know you?” he said. “Hey, lady, you don't need the chloroform, I am available to film the wedding!!” he added. I believe him and all but .. I'd better make sure. It's a mom thing.
Forged on the banks of the blue Danube, in Romania, Adrian continued his nerdy Polytechnic studies in Greece, where he discovered the world of Theater. He worked for three years as lights engineer and lighting director. During his time in Athens he also met an American fashion photographer named Joanna Toto, who became his wife and partner.
Initially recruited by Joanna and other fashion photographers to harness technology and lighting for their jobs, Adrian began to shoot short backstage film clips and photographs of his own, to show off his “boring day at the office” to his 9-to-5, cubicle-dwelling friends. Soon he was asked to apply his filmmaking vision and time-lapse skills to documenting behind-the-scenes at New York Fashion Week and to creating tongue-in-cheek fashion advertorials.
Filming weddings with The Day is a natural extension of his fashion work and, he admits, sometimes a relief. “I enjoy filming the real life celebrations of real humans that sometimes eat real burgers,” he says. Adrian’s characteristic wit is often evident in his films, which are as playful as they are emotionally resonant.
“It is often said that before you die, your life passes before your eyes. It is in fact true. It’s called living.”