Fluent in English, Greek, Romanian and Italian as well, Adrian is The Day’s most multilingual filmmaker and photographer—not to mention its proudest mustache wearer. He is known for creating intensely immersive wedding films that give viewers the sense of having been in the middle of things. “I’m one of the few remaining masochists who are still willing to shoot Super 8mm film,” he says. “It always lends that wonderful, unmistakable and unrepentant look that no amount of computer trickery can imitate.”
Forged on the banks of the blue Danube, in Romania, Adrian continued his nerdy Polytechnic studies in Greece, where he discovered the world of Theater. He worked for three years as lights engineer and lighting director. During his time in Athens he also met an American fashion photographer named Joanna, who became his wife and partner.
Initially recruited by Joanna and other fashion photographers to harness technology and lighting for their jobs, Adrian began to shoot short backstage film clips and photographs of his own to show off his “boring day at the office” to his 9-to-5, cubicle-dwelling friends. Soon he was asked to apply his filmmaking vision and time-lapse skills to documenting behind-the-scenes at New York Fashion Week and to creating tongue-in-cheek fashion advertorials.
Filming weddings with The Day is a natural extension of his fashion work and, he admits, sometimes a relief. “I enjoy filming the real life celebrations of real humans that sometimes eat real burgers,” he says. Adrian’s characteristic wit is often evident in his films, which are as playful as they are emotionally resonant. Or, as one pleased customer once said, they’re “flowy but not fluffy and emotional even when bonkers.”
“It is often said that before you die, your life passes before your eyes. It is in fact true. It’s called living.”