| logo | is a collective of visionary wedding photographers and filmmakers directed by the internationally recognized photographer Ira Lippke.

Founding Photographer


Known for documenting the beauty and humanity inherent in every event through a combination of fashion-editorial, photo-documentary and still-life approaches, Ira Lippke and his colleagues creates images that have come to be considered iconic in the wedding world. Ira is joined in this creative vision by long-term collaborators Nathan Smith (photography) and Adrian Toto (filmmaking), whose multifaceted talents are regularly sought after by the world’s most discerning brides and grooms. The Day is conveniently located in the Tribeca neighborhood of Manhattan but operates with a distinctly international outlook. Whether shooting in New York or New Delhi, Tribeca or Tuscany, The Day by Ira Lippke provides elegant, contemporary images that are sure to bear lively witness to generations in the future. Photography packages begin at $10,000 and Filmmaking packages begins at $9000. For more information and to check our artist’s availability, please contact us using the contact details below.

Our Artistic Vision

The Founder

A great photograph will immortalize these moments. This takes an innate instinct, expertise, and above all an artistic vision - That’s what I’ve recognized in these artists.

Ira Lippke
on selecting artists for the Day

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Studio Accolades


Ali & Marc
Ira was not just a photographer for our wedding, he became a friend. We really felt that his heartfelt investment in our day was palpable from the beginning. It was important for us to work with a photographer we liked personally, since we knew they would be there for some of the most intimate moments that day. Ira made the entire experience not only comfortable, but truly enjoyable.  Ira was able to capture the most nuanced moments of our day.  Ira's talent is undeniable, but it's the heart that he puts into his work that separates him from the rest.

Photographed by Ira Lippke


Paz & Sam
Adrian Toto took the rawest, most beautiful moments from our wedding and created deep and impassioned art with them. It was more than a trailer or a short film of our wedding – it was a love story, a New York City social affair, our moment together that somehow we felt alone in, despite being surrounded by 450 people. The moments that had passed us by, Adrian caught so artistically, so honestly and made every hair on your body rise while watching his film. Adrian Toto captures magical moments and finely curates them into the whimsical, organic and fiery memories you had in your heart.

Filmed by Adrian Toto


Jenna & Lance
I could not give any higher praise to Nathan as the photographer for our wedding. I didn't quite realize it until the day of the wedding, but the photographer basically runs the day. Nathan's ability to organize and get everyone in the right place at the right time is tremendous. His calm and professional demeanor was an absolute pleasure. Not only did he make our special day even better than I thought (and he really did make the day better), the actual photos are tremendous. He captured the moment perfectly and we could not be happier with the final outcome.

Photographed by Nathan Smith