Our Joanna is at it again. For Jonathan Simkhai‘s Pre-Spring 2017 Presentation, Joanna was responsible for capturing every detail and embellishment of his latest collection.

Like a wedding, a fashion shoot brings pressures of its own. “Shooting weddings has been such great preparation, emotionally and technically,” expresses Joanna. “When you know you have about 30 seconds to arrange eight models, four tables and a waiter, and take the shot.”

With a tight timeframe, and plenty of elements to pay notice, the work of a fashion photographer can present challenges – something that Joanna welcomes. She says it’s “an adrenaline rush when a challenge presents itself,” and that “it’s always worth it for The Shot.” This time, The Shot is a formation of artfully-styled ladies, seated around café tables dotted with fresh fruits and french pâtisseries while a soft light illuminates the lace and feathered gowns that perfectly hug their every curve and contour.

It's an adrenaline rush when a challenge presents itself.
— Joanna Toto