“These trousers are from the suit I purchased ten years ago when we first moved to New York from California,” remarked Ira as he readied for The Day launch party. “So it’s our NYC ten year anniversary and The Beginning of The Day – we have a lot to celebrate!” It’s true, we did have a lot to celebrate. The concept of The Day is one that we have been working on for over a year – it’s probably modest to say we were ready to throw a few drinks back!

It was a sunny and warm September evening. Friends, colleagues and clients filled the studio, braving the four story walk-up to join us in celebrating this new chapter in our studio’s story. “It was so great to have everyone here all in one place celebrating with us,” said Janelle, our Studio Manager. “We couldn’t do the work we do without all of these amazing collaborators.”

With Adriaen Van Utrecht still life-inspired tablescapes and centerpieces by RYE WORKSHOP and a cocktail designed especially for the party, dubbed New Day by Ira, the atmosphere was warm and inviting – just how we envisioned and hoped it would be. The great energy that moved through the party is largely thanks to JASON FIOTO of Generation Events, whose skills behind the decks are bar none. Without him, the dance-off that ensued at the end of the evening surely wouldn’t have had the same fervor.

We couldn’t do the work we do without all of these amazing collaborators.
— Janelle

We felt truly excited to share this moment with our talented friends, who no one can deny are the best in the biz. Thank you to all of you, for your support over the years and the beauty you bring to each event we work on together. It means the world to us!

We felt truly excited to share this moment with our TALENTED friends, who no one can deny are THE BEST in the biz.
— The Day Collective

Photography by Luca Mercedes